Hameedia Sri Lanka - Corporate Video Profile Profile #srilanka #lka #fashion
Video we did for Hameedia, a leading Men's fashion retailer in Sri Lanka.
Hayleys CSR video by Picture This #srilanka #lka
This is a video we created for Hayleys, intended to show their recent CSR activities.
Video we did for the launch of @carbonconsult #srilanka #lka
Introductory video we did for the launch of the Carbon Consulting Company (http://carbonconsultingcompany.com/), Sri Lanka. The goal was to show the actions corporations from various sectors take to address the environmental problems our planet is facing. It was something of a rush job, with less than 48 hrs notice, but they were very happy with the result. It went over well with the audience.
Emotional Design with A.C.T. - Part 1 - Boxes and Arrows #webdesign #digital#media
This article, particularly with the example of the video above, really brought home the message about how much in common creating emotionally engaging videos has with web development.
One thing we emphasise to clients who come to us with web design projects is that how much of the skill required for our video work is transferable to the web - and that this is a key differentiator between us and conventional web design companies.
ArcadeFireVEVO's Channel | Live | sponsored by American Express #branded #entertainment
A more conventional form of branded entertainment (in this case basic sponsorship); part of the Unstaged series of efforts by American Express.
Digitally, it's interesting because it's being directed by Terry Gilliam & the online interaction - American Express ® Cardmembers and music enthusiasts can digitally connect to these live music experiences in ways that further blur the line between an at-home and in-concert experience:
* Choose Your Cam: The audience will be able to control their viewing experience throughout the concert performance by switching between the main director's stream and a second camera to capture alternative vantage points, from backstage to the front row; and
* Digital “Happenings”: Featured artists will collaborate with the online audience in creative ways. In the case of Arcade Fire, fans will have the opportunity to submit photos of their suburbs which may be get featured on stage during the band’s performance of one song off their new album, The Suburbs.
Snuggie Fan Club Website | Co-opting & subverting negative #social #media
As mentioned on RRW Snuggie co-opted independently developed video parodies and encouraged their development into fan tributes. A great way to transform something negative into something positive.
They've seized control of the conversation and subverted it to serve their agenda.
eMarketer Webinar: The Evolving Online Video Landscape | Interesting webminar #digital #media
The audio version available here.
A Web-branding Blueprint for the Experience Economy | What Youve Heard #digital #media
The Vehicle: Video
There is just no better way to cut through the remoteness and isolation of the Web than video. And when we talk of video we are not talking about slide shows of still photos and bulleted points. Just because it moves doesn’t mean it’s effective. The way to tell your story and deliver your message is with a real person that can express emotion, emphasis, charm, personality and impact.
While the whole post makes excellent sense, the part about video really resonated with us, especially in terms of web development:
The Stage: The Web
....And then there are those that just don’t recognize that the Web is a multimedia platform, and not just a reservoir of digital brochures and catalogs.
The Web has multiplied the Paradox of Choice, the principle that the more choices you have, the harder it is to make a decision. As a consequence, websites must deliver well-crafted differentiating marketing messages using experience-generating multimedia Web-techniques.
Step five: the Web is no longer just a dumping ground of random information; it is a highly sophisticated stage for creating experiences through the delivery of entertaining, informative, compelling, and memorable stories.
It's something we've been stating to our clients as we look to ramp up our online business and given Picture This's origins we believe we have a real competitive advantage with video. We see oursleves as offering more than websites - we have the ability to offer a complete user experience utilising digital media.
Ira Glass on Storytelling #1 #media #marketing
The host of the outstanding This American Life on storytelling.
Storytelling is something we believe is fundamental to what we do - whether creating a short film or video for social media.
the art of alex varanese - alt/1977: we are not time travelers #graphic #design #ads #retro
Thought these were awesomely creative - re-imagining modern technology advertised in a '70s style.
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